Ko je Scott Adams, avtor stripov o Dilbertu, izvedel, da BP uničuje precejšen del našega planeta in hkrati ne razmišlja o znižanju dividende, se mu je porodila odlična ideja o nekoliko nekonvencionalni naložbeni strategiji. Kupite delnice podjetij, ki jih sovražite! Zakaj? Ponavadi sovražimo tista podjetja, ki nas lahko prisilijo, da balansiramo denarnico na nosu in hkrati prosimo za njihove izdelke. Vemo, da nas, potrošnike, grobo izkoriščajo in služijo na naš račun, a hkrati si ne moremo kaj, da ne bi olepševali njihovih bilanc z našimi težko prisluženimi evrčki. Sovražimo jih, ker imajo moč, ravno ta pa je ključ do visokih dobičkov.

Torej, če bi radi uspeli v svetu naložb, pogoltnite svoja etična in moralna načela in sledite denarju. Če želite izvedeti, zakaj je ta naložbena strategija boljša od ostalih, si preberite izjemno duhovit članek tukaj.

Kratek izsek:

Instead of investing in companies you hate, as I have suggested, perhaps you could invest in companies you love. I once hired professional money managers at Wells Fargo to do essentially that for me. As part of their service they promised to listen to the dopey-happy hallucinations of professional liars (CEOs) and be gullible on my behalf. The pros at Wells Fargo bought for my portfolio Enron, WorldCom, and a number of other much-loved companies that soon went out of business. For that, I hate Wells Fargo. But I sure wish I had bought stock in Wells Fargo at the time I hated them the most, because Wells Fargo itself performed great. See how this works?

Vir: Betting on the Bad Guys